Keychange Associate Festival

Hull Jazz Festival is proud to be a Keychange associate festival. We’ve pledged to reach a 50:50 gender balance in our programme by 2022, with 50% of acts programmed including at least one woman.

What is Keychange?

Keychange is a pioneering European initiative which empowers women to transform the future of the music industry, invests in emerging female talent and encourages festivals to sign up to a 50:50 gender balance.

Keychange is led by PRS Foundation, supported by the Creative Europe programme of the European Union, in partnership with Musikcentrum Öst, Reeperbahn Festival, Iceland Airwaves, BIME, Tallinn Music Week, Way Out West, The Great Escape and Mutek.

How did Keychange come about? 

  • It began as a European talent development programme for female artists and innovators led by PRS Foundation
  • The 50:50 pledge was proposed by Keychange festival partners who wanted to show they are serious in their commitment to gender equality in addition to offering showcasing opportunities to female talent.
  • Since then festivals from all over the world have signed up to the pledge making Keychange a movement for positive change.

You can find out more about Keychange here.